Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne

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good afternoon ladies and gentlemen so well I'm not a video I'm like I'm here in front of you to speak about a very serious talk and maybe some of you guys could be very you know like very um you know surprised about talking about strategy right now and I'm going to try to to make it very easy in fact because I think the strategy is a is a very important thing but there is one thing which is more important thing that than the strategy itself is to understand the

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