How to make people value what you sell | Youri Sawerschel | TEDxEHLLausanne

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This is a pen with no name, no story, and no identity. To tell you the truth, this is just a random pen that I bought during my last holidays. And right now, this pen has no power whatsoever to relate to you, to your lives, or to your aspirations. But I think I can change that.

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